23 Feb 2012

Pub Visits Up by 2.2%

Pub Visits Up By 2.2%

The Wall Street Journal reports that pub visits are up 2.2% compared with a survey last year, with the average U.K. consumer going to the pub 4.6 times a month. The results come from advisory firm Zolfo Cooper in its bi-annual survey of 3,000 consumers.However, average spend fell by 9.5% per pub visit to £14.69, in line with falling incomes across the country.

Zolfo Cooper analyst Paul Hemming said the numbers are a sign the leisure sector may be able to capitalize on 'austerity fatigue', even as U.K. consumer spending is under pressure from tax hikes, spending cuts, rising unemployment and below-inflation pay rises.

"Consumers are increasingly aware that the economy is experiencing a prolonged trough not a dip, and that wages and growth will not be rising dramatically any time soon. After at least two years of virtuous belt-tightening, they are fed up of being stuck indoors by an austerity curfew and are now beginning to venture out more often."

The pub sector is profiting from two different trends--families treating themselves to an eat-out meal, and the rising popularity of casual dining in pubs as consumers trade down from eating out in more expensive restaurants.

Posted via email from UK Pubs For Sale And Development

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