27 Apr 2011

UK Pubs For Sale: Freehold Pubs For Sale: Red Wine Drinkers Could Provide the Key to Saving Pubs, Bars and Restaurants

Red wine drinkers spend £17.68 each time they go out, more than any other type of drinker,according to new research published by the Wilson Drinks Report (“WDR”). The results are based on research carried out by YouGov for WDR A total of 5,432 British adult drinkers took part in online omnibus panels between September and November 2010.

Tim Wilson, managing director of the Wilson Drinks Report commented : “Whilst our analysis shows that wine drinkers tend to go out less than lager or bitter drinkers, wine drinkers do spend the most each time they go out.

The trick for pub, bar and restaurant owners is to encourage wine drinkers to go out more often and to make sure they maintain their average spend per trip.“Lager (£56) and bitter (£54) drinkers tend to spend the most going out each month. But they also goout far more than other types of drinker, which brings their average spend per trip down.

The research in WDR also analyses who mostly drinks at home or at a friend’s house. Most likely to drink at home are red wine drinkers (86%), least likely are bitter drinkers (39%).

Posted via email from UK Pubs For Sale And Development

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