12 Jan 2011

UK Pubs For Sale: Freehold Pubs For Sale: Beer and Pub Association Support Third Pint Measures

Beer and Pub Association Support Third Pint Measures

British Beer & Pub Association Chief Executive Brigid Simmonds has warmly welcomed the news that the Government is to increase choice in drink measurements. In particular, when it comes to serving beer, the BBPA has long called for the introduction of the two-thirds of a pint measure, which is to be given the go-ahead in the changes.

Brigid Simmonds comments:

“Choice is good for customers, and more choice over drinks’ sizes in pubs is something we have lobbied for over many years, and raised with the new coalition Government given its drive to remove red tape.

“While the pint remains a great British icon, the two thirds measure will give greater flexibility over how beer is served. This is particularly important when it comes to encouraging more women to choose beer, as many avoid the traditional pint glass.

“As a lower strength drink with a wide variety of styles, tastes and flavours, there is no reason why beer shouldn’t be enjoyed in a wider range of measures and glass styles. This removes an anomaly which was just daft.”

Posted via email from UK Pubs For Sale And Development

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