Asda has become the first supermarket chain to end below-cost alcohol deals, it said today.
The supermarket has introduced a policy not to sell alcohol below the cost of duty plus VAT in all its stores.
Chief executive Andy Clarke outlined the move in a letter to Home Secretary Theresa May, saying it was a "first step" towards a new way of selling alcohol in the UK.
The policy took effect on Tuesday and ensures a one-litre bottle of Smirnoff vodka will never cost less than £10.49 and a pack of 20 Carling lagers will not be priced below £7.17.
Mr Clarke said in his letter: "We accept that the way in which alcohol is sold to the public needs to change and I welcome the high priority given by the new coalition Government to tackling alcohol misuse by working with business.
No comments:
Post a Comment