The broadcaster has said it will tailor subscription charges to individual bars so as to "reflect more closely the value that Sky subscription brings to their business".
It will base the levy on the business' rateable value - calculated by an independent assessor - as well as food sales and outdoor sporting areas.
Peter Swanson, landlord of Gladstone Bar in Leith, says his monthly rates for the satellite service have shot up 38 per cent from £670 to £926 in a single year - an "unaffordable" figure in the current climate, he claims.
The publican now fears rival bars will reap the rewards of his lost match-day trade, but he is refusing to pay the inflated fee for the service.
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